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How much is holdback on most cars?

Most manufacturers set holdback between 1% and 3% of either MSRP or invoice price. On a $40,000 vehicle, that means $400 to $1,200 that the dealer gets back from the manufacturer after the sale. The exact percentage varies by brand. Toyota and Honda typically use 2% of the base MSRP, while Ford and GM use similar percentages.

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From start to finish, purchasing my new Jeep was seamless and refreshingly honest. Every question was answered clearly with zero pressure, and I really appreciated the straight talk. An easy, smart decision all around.
From start to finish, purchasing my new Jeep was seamless and refreshingly honest. Every question was answered clearly with zero pressure, and I really appreciated the straight talk. An easy, smart decision all around.

Lisa Salzberg

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We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

don moscato

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I’ve worked with Dave twice for new cars. The process has always been easy and fast! The first time I wasn’t sure which car I wanted so Dave talked me through his recommended options. The second time I knew what I wanted and Dave jumped on getting me the best deal possible.
I’ve worked with Dave twice for new cars. The process has always been easy and fast! The first time I wasn’t sure which car I wanted so Dave talked me through his recommended options. The second time I knew what I wanted and Dave jumped on getting me the best deal possible.

Erin Frantzman

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All the hassles & time consumption in buying a new vehicle were nil, because Vantage Auto Group took care of everything & delivered the vehicle I wanted

All the hassles & time consumption in buying a new vehicle were nil, because Vantage Auto Group took care of everything & delivered the vehicle I wanted

Robert Murphy

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Deborah Amster is a fantastic car sales professional. Easy to work with, straight forward, cares about customer service and making the car buying experience painless. She’s a true consultant. Thank you, Deb!
Deborah Amster is a fantastic car sales professional. Easy to work with, straight forward, cares about customer service and making the car buying experience painless. She’s a true consultant. Thank you, Deb!

Konstantin Novodvorsky

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Fantastic services! I highly recommend them. They make purchasing and leasing cars so easy! This is my third transaction and will continue to use this service.

Fantastic services! I highly recommend them. They make purchasing and leasing cars so easy! This is my third transaction and will continue to use this service.

sharon Gallagher

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Mark Viegas, my Vantage broker, did an awesome job securing a beautiful 2026 VW TIguan fully loaded with sunroof for a great price! Mark was very patient and was very happy to close the VW deal for me! Delivery by Jordan went smoothly, delivered car right to my home. I would highly recommend Mark Viegas for he was a pleasure to work with! Barbara Casale
Mark Viegas, my Vantage broker, did an awesome job securing a beautiful 2026 VW TIguan fully loaded with sunroof for a great price! Mark was very patient and was very happy to close the VW deal for me! Delivery by Jordan went smoothly, delivered car right to my home. I would highly recommend Mark Viegas for he was a pleasure to work with! Barbara Casale

Barbara Casale

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Deborah was a huge help when it came time to trade my car in for a new lease. I didn't know exactly where to start, but I gave her a few of my "must-haves," and she came back with amazing options. Working with Vantage Auto made the entire leasing process seamless and efficient. Once I made my decision, everything was completed within just a few days. They even delivered the car directly to me! All I had to do was sign the paperwork, and I was ready to enjoy my new car. Deborah was communicative, knowledgeable, and an absolute pleasure to work with from start to finish.
Deborah was a huge help when it came time to trade my car in for a new lease. I didn't know exactly where to start, but I gave her a few of my "must-haves," and she came back with amazing options. Working with Vantage Auto made the entire leasing process seamless and efficient. Once I made my decision, everything was completed within just a few days. They even delivered the car directly to me! All I had to do was sign the paperwork, and I was ready to enjoy my new car. Deborah was communicative, knowledgeable, and an absolute pleasure to work with from start to finish.

Francesca G.

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
Deborah went out of her way to help us and took our needs into account. We are very happy with the car Deborah found for us and thought we would like. . . . and she was right!
Deborah went out of her way to help us and took our needs into account. We are very happy with the car Deborah found for us and thought we would like. . . . and she was right!

B Hirschman

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