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What is a dealer advertising fee?

A dealer advertising fee is a charge some dealers add to cover their contribution to regional advertising cooperatives run by the manufacturer. The actual cost to the dealer is typically $100 to $400 per vehicle, but some dealers inflate it to $500 to $800. This fee is negotiable. If a dealer will not reduce it, ask for an equivalent discount on the vehicle price.

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Deborah went out of her way to help us and took our needs into account. We are very happy with the car Deborah found for us and thought we would like. . . . and she was right!
Deborah went out of her way to help us and took our needs into account. We are very happy with the car Deborah found for us and thought we would like. . . . and she was right!

B Hirschman

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Our experience with Vantage was extraordinary. Unexpectedly we found ourselves in a panic when our car just stopped and it was clear to us that we needed a new car! Our son recommended Mark Viegas and from start to finish, each step was seamless. Every person we encountered was professional , knowledgeable and excellent at their job. We were able to sell our original car and purchase a new car without any stress. We highly recommend Vantage Auto Group, Many Thanks for making this experience such a positive one Brad was also a pleasure to work with making sure the delivery was seamless

Our experience with Vantage was extraordinary. Unexpectedly we found ourselves in a panic when our car just stopped and it was clear to us that we needed a new car! Our son recommended Mark Viegas and from start to finish, each step was seamless. Every person we encountered was professional , knowledgeable and excellent at their job. We were able to sell our original car and purchase a new car without any stress. We highly recommend Vantage Auto Group, Many Thanks for making this experience such a positive one Brad was also a pleasure to work with making sure the delivery was seamless

Maureen Dorney

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
Had my first experience using a broker through Vantage Auto, so I was a little nervous going into the process. Deborah made everything incredibly easy and stress-free. She was transparent, thorough, and always available to answer questions. Instead of wasting hours at dealerships, she found the exact car and color we wanted and negotiated a monthly payment within our budget. She was communicative throughout the entire process and truly wonderful to work with. I highly recommend Deborah, especially for women looking for someone trustworthy and knowledgeable. Thank you Deborah!
Had my first experience using a broker through Vantage Auto, so I was a little nervous going into the process. Deborah made everything incredibly easy and stress-free. She was transparent, thorough, and always available to answer questions. Instead of wasting hours at dealerships, she found the exact car and color we wanted and negotiated a monthly payment within our budget. She was communicative throughout the entire process and truly wonderful to work with. I highly recommend Deborah, especially for women looking for someone trustworthy and knowledgeable. Thank you Deborah!

Janicole Rochaquino

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

The experience with Vantage Auto Group was everything I had hoped for and more. Elka was very responsive, knowledgeable regarding all of my questions and she helped guide me into the car that I wanted. She was a pleasure to work with. I was able to get out a previous lease early & reduce my monthly payment for a car I preferred to be driving. The drop off process to my house was seamless & Niko who dropped off the car was professional, courteous & also answered all the questions I had. I would recommend them to all my friends & family.

The experience with Vantage Auto Group was everything I had hoped for and more. Elka was very responsive, knowledgeable regarding all of my questions and she helped guide me into the car that I wanted. She was a pleasure to work with. I was able to get out a previous lease early & reduce my monthly payment for a car I preferred to be driving. The drop off process to my house was seamless & Niko who dropped off the car was professional, courteous & also answered all the questions I had. I would recommend them to all my friends & family.

David Degenhardt

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Julie radice

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process could not have been easier, everyone should get their car this way - save yourself time and money and the team is great!

process could not have been easier, everyone should get their car this way - save yourself time and money and the team is great!

Jamie Tanker

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Had a great smooth experience. Deborah Amster was amazing! Stress free and hassle free process. Told her what I was looking for and she found it that same day. Thank you for making this such an easy process.
Had a great smooth experience. Deborah Amster was amazing! Stress free and hassle free process. Told her what I was looking for and she found it that same day. Thank you for making this such an easy process.

Joshua Osegueda

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Incredible service! Quick, easy, and got exactly what I wanted at the right price

Incredible service! Quick, easy, and got exactly what I wanted at the right price

Steven Finkelstein

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Sean was amazing to work with! Getting a new car was so quick and easy. I never thought it would be so painless. I am thrilled with my new car and it's all thanks to Sean!

Sean was amazing to work with! Getting a new car was so quick and easy. I never thought it would be so painless. I am thrilled with my new car and it's all thanks to Sean!

Sara Lombardo

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