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What is a dealer advertising fee?

A dealer advertising fee is a charge some dealers add to cover their contribution to regional advertising cooperatives run by the manufacturer. The actual cost to the dealer is typically $100 to $400 per vehicle, but some dealers inflate it to $500 to $800. This fee is negotiable. If a dealer will not reduce it, ask for an equivalent discount on the vehicle price.

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David Wagoner was referred to me by a co-worker. All I can say is wow. We were under a tight timeline to purchase a vehicle, and from our initial interaction late Thursday afternoon through the delivery of our vehicle Monday afternoon, David and Vantage Auto Group were transparent, quick, and provided excellent customer service throughout! Strongly recommend!

David Wagoner was referred to me by a co-worker. All I can say is wow. We were under a tight timeline to purchase a vehicle, and from our initial interaction late Thursday afternoon through the delivery of our vehicle Monday afternoon, David and Vantage Auto Group were transparent, quick, and provided excellent customer service throughout! Strongly recommend!

Craig K

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Wouldn’t buy a car any other way! Sean at Vantage is the best! Navigated the whole process with honest advice and did all of the digging. Very happy with their service and highly recommend.
Wouldn’t buy a car any other way! Sean at Vantage is the best! Navigated the whole process with honest advice and did all of the digging. Very happy with their service and highly recommend.

Lauren Augustine

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After 30 years of car buying this has been the best experience I’ve had. Sean has been helpful, resourceful and easy to work with. I’ll never go back to the archaic dealership process again.

After 30 years of car buying this has been the best experience I’ve had. Sean has been helpful, resourceful and easy to work with. I’ll never go back to the archaic dealership process again.

Jeremy Scheinker

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Such a wonderful experience with Sean and his team at Vantage Auto Group. Imagine not having to sit at a dealership for several hours. That alone is worth the 5 star review. Add to that how knowledgeable Sean is, how he actually wants to get you the best deal, and how little stress you'll experience throughout the entire process, and 5 stars just aren't enough. I would recommend Vantage Auto Group to anyone!

Such a wonderful experience with Sean and his team at Vantage Auto Group. Imagine not having to sit at a dealership for several hours. That alone is worth the 5 star review. Add to that how knowledgeable Sean is, how he actually wants to get you the best deal, and how little stress you'll experience throughout the entire process, and 5 stars just aren't enough. I would recommend Vantage Auto Group to anyone!

Lisa

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The entire process from start to finish was handled with class

The entire process from start to finish was handled with class

Donald Blaine

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Both Sean and Jess were very helpful making the process seamless. Will definitely tell everyone about vantage auto group
Both Sean and Jess were very helpful making the process seamless. Will definitely tell everyone about vantage auto group

John Clemente

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Julie radice

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Sean was very professional and helpful. Highly recommended

Sean was very professional and helpful. Highly recommended

Syed Husain

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I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.

I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.

Timothy Norsworthy

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