A simple Answer TO yOUr Question
What is a dealer advertising fee?
A dealer advertising fee is a charge some dealers add to cover their contribution to regional advertising cooperatives run by the manufacturer. The actual cost to the dealer is typically $100 to $400 per vehicle, but some dealers inflate it to $500 to $800. This fee is negotiable. If a dealer will not reduce it, ask for an equivalent discount on the vehicle price.
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The Smart Buyer's Guide to Leasing vs. Buying in 2026
Discover:
✓ When to lease vs. buy
✓ Hidden fees to watch for
✓ Tax benefits for business owners
✓ Current manufacturer incentives
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600+ Testimonials
What Our Customers Say
People come for the number. They stay for how easy we make it.
Joe Piazza
I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!
I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!
Michael Tier
I wish I knew leasing a car could be this easy years ago! I still can’t believe how seamless my experience was with Sean. He was extremely responsive and got me the best price compared to other dealers I had been talking to. The delivery of the car was on the exact day and time I asked for, even though it was a national holiday. I have already referred him to so many of my friends and family. So glad someone referred me to Sean. All the stress that comes with buying/leasing a car is now a thing of the past!
I wish I knew leasing a car could be this easy years ago! I still can’t believe how seamless my experience was with Sean. He was extremely responsive and got me the best price compared to other dealers I had been talking to. The delivery of the car was on the exact day and time I asked for, even though it was a national holiday. I have already referred him to so many of my friends and family. So glad someone referred me to Sean. All the stress that comes with buying/leasing a car is now a thing of the past!
Ilana Gutman
Had the absolute smoothest and informative process working with David. He got me an excellent price well within was I was hoping spend after a dealer quoted me WAY more. Appreciate him and his team so much for making this process not stressful at all. Anyone looking to buy a car, use Vantage!!
Had the absolute smoothest and informative process working with David. He got me an excellent price well within was I was hoping spend after a dealer quoted me WAY more. Appreciate him and his team so much for making this process not stressful at all. Anyone looking to buy a car, use Vantage!!
Corinne Antonelli
Working with Vantage was an awesome experience. They walked me through every step and made me feel like their top priority! They even returned my EZpass device that I had mistakenly left in my trade-in. I didn’t even know this industry existed prior to working with them, but I will never walk into a dealership to buy a car again, thanks to the amazing service Vantage provided. Highly recommend!
Working with Vantage was an awesome experience. They walked me through every step and made me feel like their top priority! They even returned my EZpass device that I had mistakenly left in my trade-in. I didn’t even know this industry existed prior to working with them, but I will never walk into a dealership to buy a car again, thanks to the amazing service Vantage provided. Highly recommend!
PJ Jones
Had an Amazing experience with Vantage Auto Group & David Alessio! This was the first time using them. I didn’t have a clear Idea of a car we wanted but needed to stay inside a budget. I was referred by a friend to not waste my time with going to multiple dealership to play the negotiating games. David gave us some recommendations, did some pricing and then came back with an amazing find and deal right under budget. 24 hours later they delivered the car, I signed the paperwork & everything was seamless. They returned my old lease and plates to DMV. Door to door service with no hassle or dealership games. Will def use again in the future! Thank you again!
Had an Amazing experience with Vantage Auto Group & David Alessio! This was the first time using them. I didn’t have a clear Idea of a car we wanted but needed to stay inside a budget. I was referred by a friend to not waste my time with going to multiple dealership to play the negotiating games. David gave us some recommendations, did some pricing and then came back with an amazing find and deal right under budget. 24 hours later they delivered the car, I signed the paperwork & everything was seamless. They returned my old lease and plates to DMV. Door to door service with no hassle or dealership games. Will def use again in the future! Thank you again!
frank farella
Phenomenal and hassle free experience! Sean was amazing! He was patient, professional and responsive!
Phenomenal and hassle free experience! Sean was amazing! He was patient, professional and responsive!
Koster Henderson
Samantha Gripps
I had an amazing experience working with Mark Viegas! He helped me get a leased vehicle without ever having to step foot in a dealership. Mark handled all the negotiations, worked within my down payment and monthly budget, and made the entire process stress-free. The best part — he even had the car delivered right to my home! I couldn’t be happier with how smooth and easy everything was. Highly recommend Mark if you want a professional who truly takes care of everything from start to finish.
I had an amazing experience working with Mark Viegas! He helped me get a leased vehicle without ever having to step foot in a dealership. Mark handled all the negotiations, worked within my down payment and monthly budget, and made the entire process stress-free. The best part — he even had the car delivered right to my home! I couldn’t be happier with how smooth and easy everything was. Highly recommend Mark if you want a professional who truly takes care of everything from start to finish.
Jessica