A simple Answer TO yOUr Question
What is dealer holdback on a car?
Dealer holdback is a percentage of the MSRP or invoice price that the manufacturer pays back to the dealer after a vehicle is sold. It typically ranges from 1% to 3% of MSRP. Holdback is designed to help dealers cover overhead costs like floor plan interest on inventory, but it also means the dealer's true cost is lower than the invoice price you see.
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