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A simple Answer TO yOUr Question

Can a dealer sell below invoice price?

Yes. Dealers receive holdback (2-3% of MSRP) from the manufacturer after each sale, plus volume bonuses and dealer cash incentives. A dealer can sell below invoice and still make money on the transaction.

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The Smart Buyer's Guide to Leasing vs. Buying in 2026

Discover:
✓ When to lease vs. buy
✓ Hidden fees to watch for
✓ Tax benefits for business owners
✓ Current manufacturer incentives

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Affordable Cars Available Now

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Cars Under $20,000

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Shop Great Deals

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Delivery by Monday

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Shop Fuel Efficient

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Value Tracking

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No credit impact, view Get personalized insights on your car’s value, so you can time your next car with the most savings.real payments while shopping.

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Insurance Coverage

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Effortless to buy and personalized to you, with coverage deals with Vantage.

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Testimonials

What Our Customers Say

People come for the number. They stay for how easy we make it.

Read About Their Experience
Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

HIGHLY RECOMMEND giving Vantage Auto Group a shot — you won’t be disappointed!!Words like “trustworthy” and “transparent” don’t usually come to mind when people think of car brokers or car salesmen… but Vantage Auto is changing that. They’re redefining the standard and restoring trust in this industry by proving that good, honest people still exist in the car business.They’re easy to deal with, efficient, communicative, and just all-around FAIR and GREAT to work with!

HIGHLY RECOMMEND giving Vantage Auto Group a shot — you won’t be disappointed!!Words like “trustworthy” and “transparent” don’t usually come to mind when people think of car brokers or car salesmen… but Vantage Auto is changing that. They’re redefining the standard and restoring trust in this industry by proving that good, honest people still exist in the car business.They’re easy to deal with, efficient, communicative, and just all-around FAIR and GREAT to work with!

Jacob Stoehr

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

I recently leased a car through Vantage Auto Group in Watchung, NJ, and worked directly with Sean Ulsaker. The experience was nothing short of remarkable. No pressure, no obligation, no haggling—just honest, efficient, and top-tier service.My car broke down on a Monday. I contacted Sean, and by Thursday, I had a new vehicle delivered to my place of business. He guided me through car recommendations, arranged test drives the very next day, handled all the paperwork, and made the entire process seamless. I didn’t even have to leave my office.From now on, I’ll be working exclusively with Vantage Auto and recommending them to anyone looking for a stress-free car leasing experience. Sean and the team truly go above and beyond. thank you Sean for the excellent service. First time leasing a car and not having to take headache pills.Again, thanks! Manny Barrueco

I recently leased a car through Vantage Auto Group in Watchung, NJ, and worked directly with Sean Ulsaker. The experience was nothing short of remarkable. No pressure, no obligation, no haggling—just honest, efficient, and top-tier service.My car broke down on a Monday. I contacted Sean, and by Thursday, I had a new vehicle delivered to my place of business. He guided me through car recommendations, arranged test drives the very next day, handled all the paperwork, and made the entire process seamless. I didn’t even have to leave my office.From now on, I’ll be working exclusively with Vantage Auto and recommending them to anyone looking for a stress-free car leasing experience. Sean and the team truly go above and beyond. thank you Sean for the excellent service. First time leasing a car and not having to take headache pills.Again, thanks! Manny Barrueco

Manny Barrueco

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

don moscato

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
This is what buying a car should be! Not only did I get the best deal, but I was able to do it all on my time. They are fair, honest, and provide a level of service that you do not get in traditional car buying. My trade-in was picked up from my driveway, and my new car was delivered. No hassle. I highly recommend Dave and his incredible team!!
This is what buying a car should be! Not only did I get the best deal, but I was able to do it all on my time. They are fair, honest, and provide a level of service that you do not get in traditional car buying. My trade-in was picked up from my driveway, and my new car was delivered. No hassle. I highly recommend Dave and his incredible team!!

Alan Poller

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
David was so knowledgeable and made this a wonderful experience .
David was so knowledgeable and made this a wonderful experience .

David Bloomberg

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

I had an absolutely amazing experience with David and Jess at Vantage Auto Group. They got me the exact car I wanted at the best possible price—and did it all within a day. The entire process was seamless, stress-free, and incredibly efficient. From start to finish, everything was handled with professionalism and transparency, and the delivery was so effortless it almost felt too easy. I couldn’t be happier and highly recommend!

I had an absolutely amazing experience with David and Jess at Vantage Auto Group. They got me the exact car I wanted at the best possible price—and did it all within a day. The entire process was seamless, stress-free, and incredibly efficient. From start to finish, everything was handled with professionalism and transparency, and the delivery was so effortless it almost felt too easy. I couldn’t be happier and highly recommend!

Melissa Salerno

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
This was any easy, seamless experience. All of the details were taken care of and my questions were answered immediately. I am definitely going to remember this group for future purchases!!
This was any easy, seamless experience. All of the details were taken care of and my questions were answered immediately. I am definitely going to remember this group for future purchases!!

Vicki Sarnoski

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

We had some unfortunate events with 2 cars, Vantage made it all the difference in getting us back to normal. They were extremely easy to work with, amazing service and attention to detail, and made buying a car a fantastic experience.

We had some unfortunate events with 2 cars, Vantage made it all the difference in getting us back to normal. They were extremely easy to work with, amazing service and attention to detail, and made buying a car a fantastic experience.

Sameer Joglekar

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
I don’t know where to begin, the experience was that good. After the efficiency, professionalism, honesty, and best pricing hands down, I will never get another vehicle from anyone except Vantage Auto Group. Using anyone else would put you at a Disadvantage!
I don’t know where to begin, the experience was that good. After the efficiency, professionalism, honesty, and best pricing hands down, I will never get another vehicle from anyone except Vantage Auto Group. Using anyone else would put you at a Disadvantage!

Raymond Catania

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