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Can a dealer sell below invoice price?

Yes. Dealers receive holdback (2-3% of MSRP) from the manufacturer after each sale, plus volume bonuses and dealer cash incentives. A dealer can sell below invoice and still make money on the transaction.

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The Smart Buyer's Guide to Leasing vs. Buying in 2026

Discover:
✓ When to lease vs. buy
✓ Hidden fees to watch for
✓ Tax benefits for business owners
✓ Current manufacturer incentives

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600+ Testimonials

What Our Customers Say

People come for the number. They stay for how easy we make it.

Read About Their Experience
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Working with Vantage was an awesome experience. They walked me through every step and made me feel like their top priority! They even returned my EZpass device that I had mistakenly left in my trade-in. I didn’t even know this industry existed prior to working with them, but I will never walk into a dealership to buy a car again, thanks to the amazing service Vantage provided. Highly recommend!

Working with Vantage was an awesome experience. They walked me through every step and made me feel like their top priority! They even returned my EZpass device that I had mistakenly left in my trade-in. I didn’t even know this industry existed prior to working with them, but I will never walk into a dealership to buy a car again, thanks to the amazing service Vantage provided. Highly recommend!

PJ Jones

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Julie radice

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My car leasing experience with Vantage was fantastic. Sean took an overwhelming decision and process and made it so easy. He was available morning, noon, and night as well as weekends. He never pressured me and simply gave me facts and possibilities and recommendations. The experience was really amazing from the start and I’m extremely grateful for his help in making the car leasing process manageable. I would recommend him to anyone and everyone looking to buy or lease a car. Sarah

My car leasing experience with Vantage was fantastic. Sean took an overwhelming decision and process and made it so easy. He was available morning, noon, and night as well as weekends. He never pressured me and simply gave me facts and possibilities and recommendations. The experience was really amazing from the start and I’m extremely grateful for his help in making the car leasing process manageable. I would recommend him to anyone and everyone looking to buy or lease a car. Sarah

Sarah Lieberman

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Had an Amazing experience with Vantage Auto Group & David Alessio! This was the first time using them. I didn’t have a clear Idea of a car we wanted but needed to stay inside a budget. I was referred by a friend to not waste my time with going to multiple dealership to play the negotiating games. David gave us some recommendations, did some pricing and then came back with an amazing find and deal right under budget. 24 hours later they delivered the car, I signed the paperwork & everything was seamless. They returned my old lease and plates to DMV. Door to door service with no hassle or dealership games. Will def use again in the future! Thank you again!

Had an Amazing experience with Vantage Auto Group & David Alessio! This was the first time using them. I didn’t have a clear Idea of a car we wanted but needed to stay inside a budget. I was referred by a friend to not waste my time with going to multiple dealership to play the negotiating games. David gave us some recommendations, did some pricing and then came back with an amazing find and deal right under budget. 24 hours later they delivered the car, I signed the paperwork & everything was seamless. They returned my old lease and plates to DMV. Door to door service with no hassle or dealership games. Will def use again in the future! Thank you again!

frank farella

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

This was the best experience i've had in buying a car. it was painless, easy and i know i got a good deal. Thank you Elka for making buying a car a great experience and one I no longer dread.

This was the best experience i've had in buying a car. it was painless, easy and i know i got a good deal. Thank you Elka for making buying a car a great experience and one I no longer dread.

Orly Steinberg

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Another five star experience!!! This is the 3rd car I’ve purchased through David and the crew at Vantage. No hassle, no bait and switch, no high pressure sales tactics or incessant follow up phone calls like with a traditional dealership. A few phone conversations with David, and he finds the car you want, with the trim package you want, at the best possible price. Delivery is convenient and the crew are always the constant professionals, taking the time to go over vehicle features and getting you setup to go…. Cant say enough.

Another five star experience!!! This is the 3rd car I’ve purchased through David and the crew at Vantage. No hassle, no bait and switch, no high pressure sales tactics or incessant follow up phone calls like with a traditional dealership. A few phone conversations with David, and he finds the car you want, with the trim package you want, at the best possible price. Delivery is convenient and the crew are always the constant professionals, taking the time to go over vehicle features and getting you setup to go…. Cant say enough.

Rob Ellmyer

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Had the absolute smoothest and informative process working with David. He got me an excellent price well within was I was hoping spend after a dealer quoted me WAY more. Appreciate him and his team so much for making this process not stressful at all. Anyone looking to buy a car, use Vantage!!

Had the absolute smoothest and informative process working with David. He got me an excellent price well within was I was hoping spend after a dealer quoted me WAY more. Appreciate him and his team so much for making this process not stressful at all. Anyone looking to buy a car, use Vantage!!

Corinne Antonelli

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

“Easy and pain free.” Say that about anything and it’s positively notable. Say that about car shopping and it’s pleasantly surprising. Thanks to David, Sebastian and team for their soup to nuts support.

“Easy and pain free.” Say that about anything and it’s positively notable. Say that about car shopping and it’s pleasantly surprising. Thanks to David, Sebastian and team for their soup to nuts support.

Dan and Ting Riess

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Fantastic to work with. Everyone on the team was great. They personally worked with us on pricing and model requests. Can’t recommend Vantage enough.

Fantastic to work with. Everyone on the team was great. They personally worked with us on pricing and model requests. Can’t recommend Vantage enough.

Ken Hurd

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