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What is the difference between MSRP and invoice price?

MSRP (Manufacturer's Suggested Retail Price) is the sticker price the manufacturer recommends. Invoice price is what the dealer pays the manufacturer for the vehicle. The difference between the two is the dealer's gross margin before any additional incentives. On most vehicles, invoice is 3% to 8% below MSRP.

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✓ When to lease vs. buy
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✓ Current manufacturer incentives

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What Our Customers Say

People come for the number. They stay for how easy we make it.

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Working with Vantage Auto Group was a real pleasure. They made the leasing process easy, without any of the normal stress of going to and dealing with the dealership. This is my second time working with Dave and his staff and it was as smooth the second time as it was with the first lease.

Working with Vantage Auto Group was a real pleasure. They made the leasing process easy, without any of the normal stress of going to and dealing with the dealership. This is my second time working with Dave and his staff and it was as smooth the second time as it was with the first lease.

William Jenkins

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We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

don moscato

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Thank you Vantage Auto for getting me a good deal on an Odyssey! Shout out to Charlie who made this process painless and smooth from beginning to end. Totally beats having to go to the dealership.

Thank you Vantage Auto for getting me a good deal on an Odyssey! Shout out to Charlie who made this process painless and smooth from beginning to end. Totally beats having to go to the dealership.

Erick Punsal

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Sean was very professional and helpful. Highly recommended

Sean was very professional and helpful. Highly recommended

Syed Husain

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I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!

I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!

Michael Tier

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David Alesso made the impossible happen! My family grew & my SUV got very small FAST but I still had a year left on my lease. This was my 2nd time using Vantage Auto Group & David worked a miracle! Yet again, everything was very seamless & easy & my Telluride was delivered right to my door!

David Alesso made the impossible happen! My family grew & my SUV got very small FAST but I still had a year left on my lease. This was my 2nd time using Vantage Auto Group & David worked a miracle! Yet again, everything was very seamless & easy & my Telluride was delivered right to my door!

Jennifer Silver

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I had an absolutely amazing experience with David and Jess at Vantage Auto Group. They got me the exact car I wanted at the best possible price—and did it all within a day. The entire process was seamless, stress-free, and incredibly efficient. From start to finish, everything was handled with professionalism and transparency, and the delivery was so effortless it almost felt too easy. I couldn’t be happier and highly recommend!

I had an absolutely amazing experience with David and Jess at Vantage Auto Group. They got me the exact car I wanted at the best possible price—and did it all within a day. The entire process was seamless, stress-free, and incredibly efficient. From start to finish, everything was handled with professionalism and transparency, and the delivery was so effortless it almost felt too easy. I couldn’t be happier and highly recommend!

Melissa Salerno

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process could not have been easier, everyone should get their car this way - save yourself time and money and the team is great!

process could not have been easier, everyone should get their car this way - save yourself time and money and the team is great!

Jamie Tanker

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I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.

I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.

Timothy Norsworthy

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