A simple Answer TO yOUr Question
Is invoice price the real dealer cost?
No. Invoice price is what the dealer pays the manufacturer upfront, but it does not reflect the full picture. After holdback, manufacturer incentives, volume bonuses, and dealer cash programs, the actual cost to the dealer is often hundreds or thousands below invoice. That is why a dealer can sell "at invoice" and still make a profit.
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The Smart Buyer's Guide to Leasing vs. Buying in 2026
Discover:
✓ When to lease vs. buy
✓ Hidden fees to watch for
✓ Tax benefits for business owners
✓ Current manufacturer incentives
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600+ Testimonials
What Our Customers Say
People come for the number. They stay for how easy we make it.
I recently leased a car through Vantage Auto Group in Watchung, NJ, and worked directly with Sean Ulsaker. The experience was nothing short of remarkable. No pressure, no obligation, no haggling—just honest, efficient, and top-tier service.My car broke down on a Monday. I contacted Sean, and by Thursday, I had a new vehicle delivered to my place of business. He guided me through car recommendations, arranged test drives the very next day, handled all the paperwork, and made the entire process seamless. I didn’t even have to leave my office.From now on, I’ll be working exclusively with Vantage Auto and recommending them to anyone looking for a stress-free car leasing experience. Sean and the team truly go above and beyond. thank you Sean for the excellent service. First time leasing a car and not having to take headache pills.Again, thanks! Manny Barrueco
I recently leased a car through Vantage Auto Group in Watchung, NJ, and worked directly with Sean Ulsaker. The experience was nothing short of remarkable. No pressure, no obligation, no haggling—just honest, efficient, and top-tier service.My car broke down on a Monday. I contacted Sean, and by Thursday, I had a new vehicle delivered to my place of business. He guided me through car recommendations, arranged test drives the very next day, handled all the paperwork, and made the entire process seamless. I didn’t even have to leave my office.From now on, I’ll be working exclusively with Vantage Auto and recommending them to anyone looking for a stress-free car leasing experience. Sean and the team truly go above and beyond. thank you Sean for the excellent service. First time leasing a car and not having to take headache pills.Again, thanks! Manny Barrueco
Manny Barrueco
Cannot say enough good things. Highly recommend David Goldstein. He actually made buying a car a pleasant experience!! I will never step foot in a dealership again!
Cannot say enough good things. Highly recommend David Goldstein. He actually made buying a car a pleasant experience!! I will never step foot in a dealership again!
Dana Wolff
This was the best experience i've had in buying a car. it was painless, easy and i know i got a good deal. Thank you Elka for making buying a car a great experience and one I no longer dread.
This was the best experience i've had in buying a car. it was painless, easy and i know i got a good deal. Thank you Elka for making buying a car a great experience and one I no longer dread.
Orly Steinberg
Meagan Greenberg
Chris Decker
Lauren Nissenblatt
Best buying experience I have ever had!!! Sean took care of me through every step, no waiting around and NO DEALERSHIP! I have bought over a dozen cars in my lifetime and this was by far the way I will do it from now on!!! Keep up the great work Vantage you guys rock 😁
Best buying experience I have ever had!!! Sean took care of me through every step, no waiting around and NO DEALERSHIP! I have bought over a dozen cars in my lifetime and this was by far the way I will do it from now on!!! Keep up the great work Vantage you guys rock 😁
Tom Rich
My car leasing experience with Vantage was fantastic. Sean took an overwhelming decision and process and made it so easy. He was available morning, noon, and night as well as weekends. He never pressured me and simply gave me facts and possibilities and recommendations. The experience was really amazing from the start and I’m extremely grateful for his help in making the car leasing process manageable. I would recommend him to anyone and everyone looking to buy or lease a car. Sarah
My car leasing experience with Vantage was fantastic. Sean took an overwhelming decision and process and made it so easy. He was available morning, noon, and night as well as weekends. He never pressured me and simply gave me facts and possibilities and recommendations. The experience was really amazing from the start and I’m extremely grateful for his help in making the car leasing process manageable. I would recommend him to anyone and everyone looking to buy or lease a car. Sarah
Sarah Lieberman
My wife and I recently moved from the city and needed a car but didn’t know where to start. At first we tried online, but it was honestly a little overwhelming. I reached out to a local friend for leads, and he pointed me to Vantage. I hopped on a call with Sean after work and gave him a rough outline for what we were looking for. I’m not a car guy, so it was basically: “I need something safe, reliable, and not falling apart.” Sean very much IS a car guy, and he took it from there. After going over our budget, he recommended a couple options, as well as compelling reasons to lease instead of buying used as we had planned. The next morning we went back and forth via text to hash out the details, and then that afternoon a beautiful brand new car within our budget rolled into our driveway. I signed some paperwork with his team, and that was that. Literally less than 24 hours after the initial phone call, I was all set. It was easier than 99% of all my other projects that go into moving to the burbs. The whole experience was extremely communicative and chill. And on top of everything else…I straight up love this car. I fear I’m a car guy now. Thanks, Vantage.
My wife and I recently moved from the city and needed a car but didn’t know where to start. At first we tried online, but it was honestly a little overwhelming. I reached out to a local friend for leads, and he pointed me to Vantage. I hopped on a call with Sean after work and gave him a rough outline for what we were looking for. I’m not a car guy, so it was basically: “I need something safe, reliable, and not falling apart.” Sean very much IS a car guy, and he took it from there. After going over our budget, he recommended a couple options, as well as compelling reasons to lease instead of buying used as we had planned. The next morning we went back and forth via text to hash out the details, and then that afternoon a beautiful brand new car within our budget rolled into our driveway. I signed some paperwork with his team, and that was that. Literally less than 24 hours after the initial phone call, I was all set. It was easier than 99% of all my other projects that go into moving to the burbs. The whole experience was extremely communicative and chill. And on top of everything else…I straight up love this car. I fear I’m a car guy now. Thanks, Vantage.
Stephen Gumbrecht