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Is invoice price the real dealer cost?

No. Invoice price is what the dealer pays the manufacturer upfront, but it does not reflect the full picture. After holdback, manufacturer incentives, volume bonuses, and dealer cash programs, the actual cost to the dealer is often hundreds or thousands below invoice. That is why a dealer can sell "at invoice" and still make a profit.

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What Our Customers Say

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I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!

I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!

Michael Tier

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Very smooth process and car was delivered on time and the driver and sales rep were very nice and easy to work with!

Very smooth process and car was delivered on time and the driver and sales rep were very nice and easy to work with!

David Tingle

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This was my first time using a car broker, and it was a great experience. The entire process was incredibly smooth and easy from start to finish. Communication was clear, responses were quick, and they were very patient while answering questions and walking me through everything. I work in operations, so I tend to notice when processes are organized and efficient, and I really appreciated how straightforward and seamless they made the entire experience. What is usually a stressful process felt simple and well managed. I would absolutely recommend them to anyone looking for an easier way to lease or purchase a vehicle.
This was my first time using a car broker, and it was a great experience. The entire process was incredibly smooth and easy from start to finish. Communication was clear, responses were quick, and they were very patient while answering questions and walking me through everything. I work in operations, so I tend to notice when processes are organized and efficient, and I really appreciated how straightforward and seamless they made the entire experience. What is usually a stressful process felt simple and well managed. I would absolutely recommend them to anyone looking for an easier way to lease or purchase a vehicle.

Angela Karkoska

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Sarah was great! She really helped us get into the exact car we were looking for. I was shocked how fast and seamless the whole process went. Would recommend her to anyone looking for a new car.

Sarah was great! She really helped us get into the exact car we were looking for. I was shocked how fast and seamless the whole process went. Would recommend her to anyone looking for a new car.

Jeff Freitag

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I had a great experience working with Sean at Vantage Auto Group. I wasn’t really looking forward to going through the car-buying process, but Sean made it incredibly easy. He found the exact car I wanted, got me a great deal, and had it delivered right to my driveway, without ever having to deal with a dealership. There was no pressure, no pushing, and no feeling that anyone was trying to take advantage. Everything was smooth, straightforward, and stress-free. I would absolutely recommend Vantage Auto Group to anyone who wants the car-buying experience to be easy and hassle-free.

I had a great experience working with Sean at Vantage Auto Group. I wasn’t really looking forward to going through the car-buying process, but Sean made it incredibly easy. He found the exact car I wanted, got me a great deal, and had it delivered right to my driveway, without ever having to deal with a dealership. There was no pressure, no pushing, and no feeling that anyone was trying to take advantage. Everything was smooth, straightforward, and stress-free. I would absolutely recommend Vantage Auto Group to anyone who wants the car-buying experience to be easy and hassle-free.

Neetu A

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This was the best experience i've had in buying a car. it was painless, easy and i know i got a good deal. Thank you Elka for making buying a car a great experience and one I no longer dread.

This was the best experience i've had in buying a car. it was painless, easy and i know i got a good deal. Thank you Elka for making buying a car a great experience and one I no longer dread.

Orly Steinberg

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Sean and the Vantage Auto Group made the entire process seamless from start to finish — I can’t recommend them highly enough!!

Sean and the Vantage Auto Group made the entire process seamless from start to finish — I can’t recommend them highly enough!!

nicole berman

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Vantage Auto Group is the best! They were supper helpful and made the process so easy. Will totally use them again and tell others!
Vantage Auto Group is the best! They were supper helpful and made the process so easy. Will totally use them again and tell others!

Todd Hergenhan

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We just bought our 3rd car from Dave and his group. They make it so easy not having to go to a dealer, I wouldn't do it any other way. You tell them exactly what you want, they find it, get you a great deal and deliver it.....need I say more!!! Dave is a true professional.

We just bought our 3rd car from Dave and his group. They make it so easy not having to go to a dealer, I wouldn't do it any other way. You tell them exactly what you want, they find it, get you a great deal and deliver it.....need I say more!!! Dave is a true professional.

John Pepe

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