A simple Answer TO yOUr Question
Is invoice price the real dealer cost?
No. Invoice price is what the dealer pays the manufacturer upfront, but it does not reflect the full picture. After holdback, manufacturer incentives, volume bonuses, and dealer cash programs, the actual cost to the dealer is often hundreds or thousands below invoice. That is why a dealer can sell "at invoice" and still make a profit.
📥 FREE DOWNLOAD
The Smart Buyer's Guide to Leasing vs. Buying in 2026
Discover:
✓ When to lease vs. buy
✓ Hidden fees to watch for
✓ Tax benefits for business owners
✓ Current manufacturer incentives
Smart move!
Download the guide below, plus we've sent a copy to your inbox.
Affordable Cars Available Now
Value Tracking
No credit impact, view Get personalized insights on your car’s value, so you can time your next car with the most savings.real payments while shopping.
Insurance Coverage
Effortless to buy and personalized to you, with coverage deals with Vantage.
687
Testimonials
What Our Customers Say
People come for the number. They stay for how easy we make it.
Incredibly easy to buy a car. We found the one we want. All arrangements made on the phone. The car was seamlessly delivered to our house. Very smooth process!!
Incredibly easy to buy a car. We found the one we want. All arrangements made on the phone. The car was seamlessly delivered to our house. Very smooth process!!
Todd Krell
Charlie is the man! We’re so happy with our experience. Charlie went above and beyond to make sure we got exactly what we wanted... a 2025 black on black stick Jeep that’s absolutely perfect. He put in the extra effort to get the deal done and made the whole process smooth from start to finish. You can tell he genuinely cares about his customers. Highly recommend Charlie and the team if you want someone who’ll really go to bat for you.
Charlie is the man! We’re so happy with our experience. Charlie went above and beyond to make sure we got exactly what we wanted... a 2025 black on black stick Jeep that’s absolutely perfect. He put in the extra effort to get the deal done and made the whole process smooth from start to finish. You can tell he genuinely cares about his customers. Highly recommend Charlie and the team if you want someone who’ll really go to bat for you.
Anthony Sicoli
The Best Hands Down!
The Best Hands Down!
Joseph Ilg
I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.
I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.
Timothy Norsworthy
stergios siabanis
B Hirschman
Joe Piazza
I recently leased a car through Vantage Auto Group in Watchung, NJ, and worked directly with Sean Ulsaker. The experience was nothing short of remarkable. No pressure, no obligation, no haggling—just honest, efficient, and top-tier service.My car broke down on a Monday. I contacted Sean, and by Thursday, I had a new vehicle delivered to my place of business. He guided me through car recommendations, arranged test drives the very next day, handled all the paperwork, and made the entire process seamless. I didn’t even have to leave my office.From now on, I’ll be working exclusively with Vantage Auto and recommending them to anyone looking for a stress-free car leasing experience. Sean and the team truly go above and beyond. thank you Sean for the excellent service. First time leasing a car and not having to take headache pills.Again, thanks! Manny Barrueco
I recently leased a car through Vantage Auto Group in Watchung, NJ, and worked directly with Sean Ulsaker. The experience was nothing short of remarkable. No pressure, no obligation, no haggling—just honest, efficient, and top-tier service.My car broke down on a Monday. I contacted Sean, and by Thursday, I had a new vehicle delivered to my place of business. He guided me through car recommendations, arranged test drives the very next day, handled all the paperwork, and made the entire process seamless. I didn’t even have to leave my office.From now on, I’ll be working exclusively with Vantage Auto and recommending them to anyone looking for a stress-free car leasing experience. Sean and the team truly go above and beyond. thank you Sean for the excellent service. First time leasing a car and not having to take headache pills.Again, thanks! Manny Barrueco
Manny Barrueco
Great experience with Vantage. Was able to avoid the hassle of going to multiple car dealerships and the service was great. They Dropped off my new car, picked up my trade in and handed me a check. Will definitely use them in the future.
Great experience with Vantage. Was able to avoid the hassle of going to multiple car dealerships and the service was great. They Dropped off my new car, picked up my trade in and handed me a check. Will definitely use them in the future.
Stephen Stanton