A simple Answer TO yOUr Question
Is it realistic to buy below invoice price?
Yes, on many vehicles it is. Dealers can sell below invoice and still profit through holdback, manufacturer incentives, and volume bonuses. This is especially true for slow-selling models, vehicles that have been on the lot for 60 or more days, and at the end of a model year. On hot-selling models with waitlists, below-invoice pricing is unlikely.
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The Smart Buyer's Guide to Leasing vs. Buying in 2026
Discover:
✓ When to lease vs. buy
✓ Hidden fees to watch for
✓ Tax benefits for business owners
✓ Current manufacturer incentives
Smart move!
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