How does Kia compare to Toyota in reliability?

Toyota has a longer track record as the gold standard for reliability, and it still leads most long-term studies. Kia has closed the gap substantially over the past decade, and in some J.D. Power initial quality studies, Kia has ranked ahead of Toyota. For buyers choosing between a comparable Kia and Toyota, both are solid choices. The Kia will often offer more standard features at a lower price, while Toyota may have a slight long-term resale advantage depending on the model.