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Should I pay invoice price for a new car?

Invoice price is a reasonable target for most new car purchases, but it is not the floor. Dealers receive holdback and manufacturer incentives that bring their real cost below invoice. On common models with good inventory, you can often negotiate below invoice. On high-demand or limited-supply vehicles, you may need to pay closer to MSRP.

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What Our Customers Say

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Super streamlined way to purchase a car.Very professional and easy to work with.

Super streamlined way to purchase a car.Very professional and easy to work with.

Jason Levy

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Best buying experience I have ever had!!! Sean took care of me through every step, no waiting around and NO DEALERSHIP! I have bought over a dozen cars in my lifetime and this was by far the way I will do it from now on!!! Keep up the great work Vantage you guys rock 😁

Best buying experience I have ever had!!! Sean took care of me through every step, no waiting around and NO DEALERSHIP! I have bought over a dozen cars in my lifetime and this was by far the way I will do it from now on!!! Keep up the great work Vantage you guys rock 😁

Tom Rich

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Our experience with Vantage was extraordinary. Unexpectedly we found ourselves in a panic when our car just stopped and it was clear to us that we needed a new car! Our son recommended Mark Viegas and from start to finish, each step was seamless. Every person we encountered was professional , knowledgeable and excellent at their job. We were able to sell our original car and purchase a new car without any stress. We highly recommend Vantage Auto Group, Many Thanks for making this experience such a positive one Brad was also a pleasure to work with making sure the delivery was seamless

Our experience with Vantage was extraordinary. Unexpectedly we found ourselves in a panic when our car just stopped and it was clear to us that we needed a new car! Our son recommended Mark Viegas and from start to finish, each step was seamless. Every person we encountered was professional , knowledgeable and excellent at their job. We were able to sell our original car and purchase a new car without any stress. We highly recommend Vantage Auto Group, Many Thanks for making this experience such a positive one Brad was also a pleasure to work with making sure the delivery was seamless

Maureen Dorney

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Had my first experience using a broker through Vantage Auto, so I was a little nervous going into the process. Deborah made everything incredibly easy and stress-free. She was transparent, thorough, and always available to answer questions. Instead of wasting hours at dealerships, she found the exact car and color we wanted and negotiated a monthly payment within our budget. She was communicative throughout the entire process and truly wonderful to work with. I highly recommend Deborah, especially for women looking for someone trustworthy and knowledgeable. Thank you Deborah!
Had my first experience using a broker through Vantage Auto, so I was a little nervous going into the process. Deborah made everything incredibly easy and stress-free. She was transparent, thorough, and always available to answer questions. Instead of wasting hours at dealerships, she found the exact car and color we wanted and negotiated a monthly payment within our budget. She was communicative throughout the entire process and truly wonderful to work with. I highly recommend Deborah, especially for women looking for someone trustworthy and knowledgeable. Thank you Deborah!

Janicole Rochaquino

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This was any easy, seamless experience. All of the details were taken care of and my questions were answered immediately. I am definitely going to remember this group for future purchases!!
This was any easy, seamless experience. All of the details were taken care of and my questions were answered immediately. I am definitely going to remember this group for future purchases!!

Vicki Sarnoski

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I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!

I just leased my new 2026 Nissan Rogue through Vantage Auto Group, and the experience was fast, easy, and completely stress-free. I worked with Charles Serpone, who was prompt, knowledgeable, and professional every step of the way. He listened to what I wanted and helped me get the exact price I was aiming for. I couldn’t be happier with the process — highly recommend Vantage Auto Group and Charles for anyone looking to lease their next vehicle!

Michael Tier

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I had a great experience with Vantage. From start to finish the process was seamless and quick. My salesperson Mark Viegas was great and very professional. I would recommend him and Vantage to anyone looking to by a new car.

I had a great experience with Vantage. From start to finish the process was seamless and quick. My salesperson Mark Viegas was great and very professional. I would recommend him and Vantage to anyone looking to by a new car.

Brian Dorst

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Excellent service!! Made the process of finding and leasing a car effortless! Third time using David. Thanks for everything!!
Excellent service!! Made the process of finding and leasing a car effortless! Third time using David. Thanks for everything!!

Stacy Sackett

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Nomi Hassan

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