A simple Answer TO yOUr Question
Should I pay invoice price for a new car?
Invoice price is a reasonable target for most new car purchases, but it is not the floor. Dealers receive holdback and manufacturer incentives that bring their real cost below invoice. On common models with good inventory, you can often negotiate below invoice. On high-demand or limited-supply vehicles, you may need to pay closer to MSRP.
📥 FREE DOWNLOAD
The Smart Buyer's Guide to Leasing vs. Buying in 2026
Discover:
✓ When to lease vs. buy
✓ Hidden fees to watch for
✓ Tax benefits for business owners
✓ Current manufacturer incentives
Smart move!
Download the guide below, plus we've sent a copy to your inbox.
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600+ Testimonials
What Our Customers Say
People come for the number. They stay for how easy we make it.
From start to finish, purchasing my new Jeep was seamless and refreshingly honest. Every question was answered clearly with zero pressure, and I really appreciated the straight talk. An easy, smart decision all around.
From start to finish, purchasing my new Jeep was seamless and refreshingly honest. Every question was answered clearly with zero pressure, and I really appreciated the straight talk. An easy, smart decision all around.
Lisa Salzberg
I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.
I just had a really great experience with Deborah getting a new car. The whole experience could not have been easier. I highly recommend and will definitely be working with them again.
Timothy Norsworthy
Smoothest car transaction I’ve ever experienced. Quick, yet detailed, responses to all my questions. It’s a process I always dread but Sean made it seem so easy and more affordable. Highly recommend
Smoothest car transaction I’ve ever experienced. Quick, yet detailed, responses to all my questions. It’s a process I always dread but Sean made it seem so easy and more affordable. Highly recommend
Ryan Murphy
My car leasing experience with Vantage was fantastic. Sean took an overwhelming decision and process and made it so easy. He was available morning, noon, and night as well as weekends. He never pressured me and simply gave me facts and possibilities and recommendations. The experience was really amazing from the start and I’m extremely grateful for his help in making the car leasing process manageable. I would recommend him to anyone and everyone looking to buy or lease a car. Sarah
My car leasing experience with Vantage was fantastic. Sean took an overwhelming decision and process and made it so easy. He was available morning, noon, and night as well as weekends. He never pressured me and simply gave me facts and possibilities and recommendations. The experience was really amazing from the start and I’m extremely grateful for his help in making the car leasing process manageable. I would recommend him to anyone and everyone looking to buy or lease a car. Sarah
Sarah Lieberman
From start to finish, my experience with Vantage Auto Group was nothing short of outstanding. The entire process was smooth, transparent, and completely stress-free—something you don’t often hear when it comes to buying a car! I worked with Sean and he was helpful, honest and quick to respond! Love my new Lyriq!
From start to finish, my experience with Vantage Auto Group was nothing short of outstanding. The entire process was smooth, transparent, and completely stress-free—something you don’t often hear when it comes to buying a car! I worked with Sean and he was helpful, honest and quick to respond! Love my new Lyriq!
Genna Battaglino
Stacy Sackett
We just bought our 3rd car from Dave and his group. They make it so easy not having to go to a dealer, I wouldn't do it any other way. You tell them exactly what you want, they find it, get you a great deal and deliver it.....need I say more!!! Dave is a true professional.
We just bought our 3rd car from Dave and his group. They make it so easy not having to go to a dealer, I wouldn't do it any other way. You tell them exactly what you want, they find it, get you a great deal and deliver it.....need I say more!!! Dave is a true professional.
John Pepe
I can’t thank Sean enough for making my transition seamless and completely stress-free. What can often feel like an overwhelming process was made easy and comfortable from start to finish. He took the time to truly understand my wants, needs, and budget without any judgment, and kept me informed every step of the way. His humor and authenticity were an added bonus and made the experience even more enjoyable. Going from one lease to another in under a week felt effortless and refreshing, even without stepping into a dealership. See you in three years, Sean!
I can’t thank Sean enough for making my transition seamless and completely stress-free. What can often feel like an overwhelming process was made easy and comfortable from start to finish. He took the time to truly understand my wants, needs, and budget without any judgment, and kept me informed every step of the way. His humor and authenticity were an added bonus and made the experience even more enjoyable. Going from one lease to another in under a week felt effortless and refreshing, even without stepping into a dealership. See you in three years, Sean!
Alexia Lekkas
Great service. David and Jess were incredibly helpful and the whol process could not have been easier.
Great service. David and Jess were incredibly helpful and the whol process could not have been easier.
Marcella Farman