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Should I pay invoice price for a new car?

Invoice price is a reasonable target for most new car purchases, but it is not the floor. Dealers receive holdback and manufacturer incentives that bring their real cost below invoice. On common models with good inventory, you can often negotiate below invoice. On high-demand or limited-supply vehicles, you may need to pay closer to MSRP.

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No credit impact, view Get personalized insights on your car’s value, so you can time your next car with the most savings.real payments while shopping.

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Testimonials

What Our Customers Say

People come for the number. They stay for how easy we make it.

Read About Their Experience
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The experience was great working with Dave and his team. I hate buying cars but this changed it for me - Thanks everyone!

The experience was great working with Dave and his team. I hate buying cars but this changed it for me - Thanks everyone!

Michael Fonseca

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David Goldstein and his team are great. He was always available and responsive whenever I voiced a concern. He was quick to answer questions, which was extremely helpful it making decisions as I did not need to wait long to connect with him. I highly recommend connecting with David the next time you are looking for a vehicle!

David Goldstein and his team are great. He was always available and responsive whenever I voiced a concern. He was quick to answer questions, which was extremely helpful it making decisions as I did not need to wait long to connect with him. I highly recommend connecting with David the next time you are looking for a vehicle!

Joseph Bestreich

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Sean did such a wonderful job. I cannot thank him enough. The two young men he sent to deliver the car did a great job also
Sean did such a wonderful job. I cannot thank him enough. The two young men he sent to deliver the car did a great job also

Kenny Barnett

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From start to finish, my experience with Vantage Auto Group was nothing short of outstanding. The entire process was smooth, transparent, and completely stress-free—something you don’t often hear when it comes to buying a car! I worked with Sean and he was helpful, honest and quick to respond! Love my new Lyriq!

From start to finish, my experience with Vantage Auto Group was nothing short of outstanding. The entire process was smooth, transparent, and completely stress-free—something you don’t often hear when it comes to buying a car! I worked with Sean and he was helpful, honest and quick to respond! Love my new Lyriq!

Genna Battaglino

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
From start to finish, purchasing my new Jeep was seamless and refreshingly honest. Every question was answered clearly with zero pressure, and I really appreciated the straight talk. An easy, smart decision all around.
From start to finish, purchasing my new Jeep was seamless and refreshingly honest. Every question was answered clearly with zero pressure, and I really appreciated the straight talk. An easy, smart decision all around.

Lisa Salzberg

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All the hassles & time consumption in buying a new vehicle were nil, because Vantage Auto Group took care of everything & delivered the vehicle I wanted

All the hassles & time consumption in buying a new vehicle were nil, because Vantage Auto Group took care of everything & delivered the vehicle I wanted

Robert Murphy

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.
This was any easy, seamless experience. All of the details were taken care of and my questions were answered immediately. I am definitely going to remember this group for future purchases!!
This was any easy, seamless experience. All of the details were taken care of and my questions were answered immediately. I am definitely going to remember this group for future purchases!!

Vicki Sarnoski

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

Recently bought a car through Vantage Auto Group and can’t say enough how great they were. Their process was seamless and they made buying a car a great experience. highly recommend Vantage Auto Group!

Recently bought a car through Vantage Auto Group and can’t say enough how great they were. Their process was seamless and they made buying a car a great experience. highly recommend Vantage Auto Group!

Cory Rothbort

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Front view of three luxury SUVs in blue, silver, and black, positioned side by side with the blue vehicle centered.

We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

We purchased a 2026 Volvo through the Vantage Group. From the first contact with David every interaction was done with the utmost professionalism. David kept us up to date during our search which involved several changes. I thoroughly recommend this group and will tell my friends to take advantage of David and his group.

don moscato

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